http://jonipark.tumblr.com/

Sun, 28 Oct 2012 23:19:11 -0400

Simple and good. Advertising Agency: Publicis, Frankfurt, GermanyExecutive Creative...

Fri, 03 Aug 2012 04:22:38 -0400

Simple and good.

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner

Yowayowa Camera Woman Diary

Fri, 03 Aug 2012 03:31:00 -0400

Yowayowa Camera Woman Diary:

fueledbycoffee: Sometimes you just gotta make bad ideas real to...

Wed, 01 Aug 2012 23:13:34 -0400

fueledbycoffee:

Sometimes you just gotta make bad ideas real to realize how bad they really are.

「オタク」を研究　ヒット探す嗅覚盗め電通、月内に研究所　広告代理店大手の電通は３日、アイドルやアニメなどの熱狂的ファンである「オタク」を専門に研究するシンクタンク「オタクがラブなもの研究所」を３月...

Wed, 01 Aug 2012 23:13:07 -0400

「オタク」を研究　ヒット探す嗅覚盗め

電通、月内に研究所

　広告代理店大手の電通は３日、アイドルやアニメなどの熱狂的ファンである「オタク」を専門に研究するシンクタンク「オタクがラブなもの研究所」を３月中に設立することを明らかにした。オタク専門の研究機関は業界初という。オタクたちがメガヒットをいかにしてかぎ分けるのかを分析。「ヒットメーカー」としての感性を商品開発に反映させ、新たなヒットを仕掛ける狙いがある。

　研究所では、オタクの関心がどこにあるのかを定点観測。オタク研究の有識者ネットワークを構築するなどしてヒット商品の開発に生かす。

　オタクに対する世間のアレルギーも大幅に減っており、電通の調査では「自分をオタクと思うか」の質問に約３８％が「そう思う」「そう言われる」と回答。狭い世界での流行がインターネットを通じて情報発信され、幅広い人々に受け入れられやすくなっていることもビジネスチャンスを生む背景になっている。

　確かに「オタクの聖地」とされる東京・秋葉原から火がついたＡＫＢ４８は昨年、計６作品がミリオンセラーとなった。

　ビジネス書の「もし高校野球の女子マネージャーがドラッカーの『マネジメント』を読んだら」も女子高生のアニメ風イラストを表紙に採用したところ同ジャンルでは異例の発行部数２７０万部を記録、映画化されるまでになった。

Dentsu to Create Industry’s 1st Think Tank to Study Otaku

In mid-March, the leading Japanese advertising firm Dentsu is establishing a think tank dedicated to researching passionate fans of idols, anime, and other interests — in other words, otaku. According to the news source Sankei, this is the industry’s first research institute on otaku.

The think tank will analyze what becomes a megahit among otaku in order to develop new hits. Sankei’s source atDentsu said that if Dentsu can outline and categorize otaku ”tastes,” it can develop and anticipate “Made-in-Japan” hits both at home and throughout the world.

According to Dentsu, the stigma attached to the label “otaku” has diminished. A Dentsu survey asked people if they areotaku, and 38% said “I think so” or “I’ve been called that.” The Yano Research Institute posted a report on the Japanese “otaku marketplace” with similar results last year. Sankei cited the examples of the idol group AKB48 with six million-selling CDs and Natsumi Iwasaki’s hit business/baseball novel Moshi Kōkō Yakyū no Joshi Manager ga Drucker no “Management” o Yondara (Moshidora).

Dentsu once owned Geneon Entertainment until it transfered its majority ownership to NBC Universal’s Universal Pictures International Entertainmnent (UPIE) in 2008. It has sponsored many anime titles over the years, and its recently established Dentsu Entertainment USA subsidiary is now pitching Monsuno and Level 5’s Little Battlers eXperience (Danbōru Senki)

See, this is why I like Japan (or Japanese ad).

They don’t miss a thing.

BIKE ART

Tue, 31 Jul 2012 01:38:41 -0400

By. UGO GATTONI

Sharpie: Choose your Story

Mon, 23 Jul 2012 04:01:23 -0400

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Executive Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriter / Art Director: Adriano Alarcon
Illustrator: Rabiskeria
Photographer: Paulo Barros
Typography: Laura Texeira
Retouchers: Rodrigo Cortez, Fábio Vido

iconoclassic: nevver: Easy Rider Poster, Scott Campbell

Tue, 03 Jul 2012 04:30:17 -0400

iconoclassic:

nevver: Easy Rider Poster, Scott Campbell

eightiesart: KEITH HARING

Tue, 03 Jul 2012 04:29:54 -0400

eightiesart:

KEITH HARING

nycartscene: Just Closed: NICOLE EISENMAN: Woodcuts, Etchings,...

Tue, 03 Jul 2012 04:29:21 -0400

nycartscene:

Just Closed:

NICOLE EISENMAN: Woodcuts, Etchings, Lithographs and Monotypes

Leo Koenig Gallery, 545 W23rd St., NYC

Often cited as one of the seminal painters of her generation, Nicole Eisenman’s diverse practice embraces popular culture and encompasses many types of media and subject matter. Utilizing a wide and erudite variety of techniques culled from the history of printmaking, Eisenman approaches each of her subjects with a unique touch that adds to the sense that each of her figures, while inhabiting a common physical locale, exists in an isolated psychological space. The figures depicted often convey a sense of unsettled, contemplative thought and disenchantment with the status quo. From allegorical tableaux to singular portraits, Eisenman continues her sustained fascination with human interaction and isolation. These highly personal subjects speak explicitly to our current economic and political environment; however, the works ultimately go beyond these themes to explore a broader interest in the human condition. With an easygoing virtuosity accentuated by sharp wit and deadpan humor, Eisenman carves out a world in which meaning is elusive if not painfully unavailable. *closed*

重重 Layer by layer Project -「Comfort Women」Exhibitions

Tue, 03 Jul 2012 04:12:00 -0400

Such a controversial exhibition by a photographer Ahn Sehong…
Click here to read an article about this.

Old Spice Swagger

Tue, 03 Jul 2012 04:02:08 -0400

Advertising Agency: Wieden+Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Photographer: Jean Yves Lemoigne
Illustrator: Paul Levy
Typographer: Sou
Art Buyer: Kimberly Wilder
Account Supervisors: Jessica Monsey, Michael Dalton
Account Manager: Jordan Muse
Planner: Britton Taylor
Retoucher: Kyle Pero

Doom Fogger: Roachville

Tue, 03 Jul 2012 04:00:14 -0400

nice approach. cute direction.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa
Published: June 2012

British Airways: Pop-up passport

Mon, 02 Jul 2012 02:46:36 -0400

Classic. could be boring, but I love the art direction!

Advertising Agency: BBH, London, UK
Creative Directors: Justin Moore, Hamish Pinnell
Art Director: Pauline Ashford
Copywriter: Chris Keating
Paper Illustrator: Su Blackwell
Photographer: Paul Zak
Published: June 2012

Mercedes-Benz: Multicontour Seat

Mon, 02 Jul 2012 02:44:43 -0400

Remembers the characteristics of the driver.
The multicontour seat with memory function.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Georg Feichtinger
Art Director: Werner Singer
Copywriter: Dietmar Voll
Photographer: Jork Weismann
Graphics: Katharina Kolar
Published: May 2012

UNIQLO: Dry Mesh Project

Thu, 28 Jun 2012 03:05:49 -0400

so smart.

The Art of Packing from Louis Vuitton

Thu, 28 Jun 2012 03:01:31 -0400

AQUOS PHONE ドコモスマートフォン CM

Sun, 24 Jun 2012 10:29:35 -0400

Beautiful commercial

Kirsten Rothbart Check her website. she’s just amazing.

Fri, 22 Jun 2012 05:05:05 -0400

Kirsten Rothbart

Check her website. she’s just amazing.

Benetton: UNHATE Campaign

Fri, 22 Jun 2012 04:50:37 -0400

Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins